The Original Food Rebel

We explore the life and legacy of Craig Sams, founder of Green & Blacks and food visionary, who truly changed the way we think about food and fair trade.

About this episode

Craig Sams, the original Food Rebel, has a wealth of tales to share, and we faced the impossible task of condensing them into a captivating 30-minute episode.

As we reach the 30th anniversary of the FairTrade mark, Craig reflects on the groundbreaking moment when Green & Black’s chocolate became the very first to earn this prestigious designation, marking a pivotal milestone in the world of fair and ethical trade.

But it doesn’t stop there. Craig’s adventures take us across the globe for his ever-evolving business ventures. He delves into the fascinating narrative of Gusto, a drink he crafted back in 1987, which evolved into a thriving business, creating waves in Holland and Amsterdam’s coffee shops.

Join our host, AJ Sharp, and guest presenter and former MasterChef winner Dhruv Baker as they listen in awe to Craig’s tales of resilience, innovation, and an unwavering commitment to doing things differently.