Reimagining Singaporean Food
In this episode of Food Rebels, AJ Sharp meets the founder of Mei Mei, the fast-growing Singaporean food brand that’s on a mission to transform the UK’s world foods aisle with authentic flavours, modern branding and genuinely useful products.
Elizabeth shares the remarkable story behind Mei Mei, from opening a tiny Borough Market restaurant just months before the pandemic to turning homemade sauces into one of the UK’s most exciting challenger food brands.
Along the way, AJ tastes the full Mei Mei range live on air, discovering why layering flavour is the secret to great cooking, why Singapore is one of the world’s greatest food destinations, and why Elizabeth believes today’s consumers want more than just another supermarket sauce.
