Why you have to Eat the Food You Buy

This week on Food Rebels, AJ Sharp is joined by chef, content creator and food waste campaigner Martyn Odell, better known to millions online as The Lagom Chef.

Martyn shares how a childhood passion for cooking led him into professional kitchens before eventually building one of the UK’s most influential food platforms. Together, AJ and Martyn explore the reality of food waste in British homes, why so many people feel overwhelmed in the kitchen, and how simple changes can save families money while reducing waste.

They also discuss Martyn’s new book, Eat the Food You Buy, packed with practical tips, ingredient mind maps and confidence-building recipes designed to help people make the most of what they already have at home.

From Jamie Oliver’s influence on a generation of cooks to the pressures of social media perfection, this is a refreshing conversation about bringing joy, creativity and common sense back into everyday cooking.